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Why Heart-Based Leadership Increases Profitability

I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel. – Maya Angelou

The quote above by Maya Angelou is the key of heart-based leadership, and the reason why those that implement it in their businesses develop successful managers, retain talented employees,  obtain repeat clients, and expand their client base through word-of-mouth referrals. Heart-based leadership also addresses the greatest challenges facing businesses today – learning how to deal with diversity in the global community, the speed of change and how to integrate it into business practices, and the challenge of having four generations in the workforce for the first time in history.

Companies that listen to their employees – treating them as individuals and catering to each person’s unique taste – retain the best employees. Listening also is shown to be the best way to recruit the best graduates into the company – therefore fresh ideas are always introduced into the company, resulting in growth and expansion. Because of the participation, the excitement inside the business becomes contagious and spreads to its clients and the surrounding community. Through this method, positive buzz – a powerful marketing tool and necessary to every marketing strategy – is achieved organically.

Furthermore, the method of listening with the intent of understanding each individual, allows for management to identify the individual motivators of all members of the corporation. The motivators, and not performance of people, are what earn corporations long-term allegiance with employees. Studies show that 43% of people leave their place of employment due to not feeling recognized.  When a company engages the input and individuality of its members, each person’s talents can be identified and maximized, increasing production while satisfying the passions of its staff.

All of the elements together result in an atmosphere that is pleasant and productive, increasing the chances of longevity of its staff, which translates into excellent performance. Excellent performance and competent leadership raise the bottom line in business and in today’s environment. Implementing heart-based leadership is the best way to establish this in any company, large or small.

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